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bottega veneta takes over the great wall of china with monumental digital screen

bottega veneta takes over the great wall of china with monumental digital screen
the colorful festive message reads ‘新春快乐’, which translates to ‘happy new year’

bottega veneta takes over the great wall of china with monumental digital screen
image from bottega veneta’s latest campaign

bottega veneta takes over the great wall of china with monumental digital screen
campaign is also characterized by bottega green and tangerine hues

 

project info:

 

 

name: greetings from the great wall

company: bottega veneta

duration: january 6 to 12, 2022

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