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Today, former U.S. Senator Kelly Loeffler announced the launch of Greater Georgia Action, Inc. (“Greater Georgia”), a non-profit organization focused on registering new voters, engaging more communities, and strengthening election transparency and uniformity across the state. Following Democrat wins in both the 2020 presidential election and 2021 Senate runoff elections in Georgia, Greater Georgia’s mission is to strengthen our democracy by enabling the voices of more voters across the state to be heard and advance pro-growth policies that improve the lives of all Georgians.

Loeffler will serve as Chairwoman and bring her experience from decades in business, her work in the Senate, and firsthand knowledge of Georgia as a statewide candidate to build an unprecedented organization that expands voter engagement, promotes conservative values, and supports better election outcomes. Greater Georgia is a registered 501(c)(4) and is a candidate-neutral organization. Loeffler will donate her time and launch Greater Georgia with a personal seven-figure financial commitment, backed by a staff with extensive field, fundraising, and election operations experience.

“Our state is greater – and our democracy is stronger – when everyone’s voice is heard, and that’s exactly what Greater Georgia’s work is about,” said Chairwoman Kelly Loeffler. “But for too many in our state, the importance – and even the sanctity of their vote – is in question. That’s why we’re rolling up our sleeves to register conservative-leaning voters who have been overlooked, to regularly engage more communities, and to strengthen election integrity across our state. Elections at every level have consequences – and we’re already seeing the consequences of recent elections play out in Georgia and across the country. Conservatives have a winning message, we just need to go out and share it with more people. By registering new voters, broadening our outreach, and rebuilding trust in our election process, we can create better outcomes, strengthen our democracy, and lift up more voices in our state.”

Greater Georgia’s mission is based on three integrated efforts that create a flywheel effect: Registering and engaging more voters, reaching more communities and expanding existing networks, and strengthening election transparency and uniformity. Greater Georgia’s focus is to create better election outcomes by advancing a pro-growth, conservative message that protects our freedoms and creates more opportunities for all Georgians.

Registering and Engaging More Voters

Georgia is a growing, diverse state, but we know millions of voting-age residents are still not registered to vote – many of whom support the conservative values of protecting individual liberties, lower taxes, better jobs, educational choice, public safety, and affordable healthcare. By identifying and engaging these conservative-leaning Georgians and registering them to vote, their voices can be heard on the issues that directly impact their lives and contribute to a stronger future for Georgia.

Reaching More Communities and Expanding Existing Networks

Registering more voters is only one part of this effort. Reaching more communities and building, engaging, and sustaining an enduring network is crucial to successful election and policy outcomes. But growing and sustaining support also requires a continuous dialogue to mobilize support – not just in an election year. By listening and by standing up for our shared values, communicating our positive vision, and delivering results that lift up communities across the state, we put the people of Georgia, their freedoms, and their opportunities first.

Strengthening Election Transparency and Uniformity

Ensuring more voices are heard also requires that voters have confidence in the process. Trusted elections are the bedrock of our democracy and should not be a partisan issue. We are focused on building a sustainable platform and the operational infrastructure to instill transparency and uniformity in our election process. Georgia voters deserve to have confidence that their voices are heard when they cast their ballot.

The flywheel of dedicated engagement, advocacy, and trusted elections will help preserve our democracy for generations to come. Greater Georgia will be actively engaging with voters across the state through community engagement, roundtables, and participating in a consistent calendar of events.

More details will be announced in the coming days and weeks.

To learn more, visit, and follow along on Facebook, Twitter, and Instagram to stay up to date with the latest information.

Press Release from Greater Georgia Action, Inc.

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